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Strategy and action plan of Performing Arts Centre Iceland 2023 - 2025

Strategy of Performing Arts Centre Iceland 2023 - 2025

The strategy was developed by the Director and Board of the Performing Arts Centre Iceland.  The strategy is based on the statutes of the centre, along with comments and appendices from a meeting with stakeholders on 17 January 2023.  The strategy defines the role and vision of the Centre as well as four focus areas with objectives and actions. The strategy is issued in Icelandic and English.


Performing Arts Centre Iceland is an information and support centre for artists, producers, companies and institutions in the field of performing arts in Iceland.

The role of Performing Arts Centre Iceland is to support Icelandic performing arts and increase visibility, demand and reputation, domestically as well as abroad.

The centre intends to fulfill its purpose through dynamic promotional activities and specific initiatives that will encourage international networking among performing artists and performing arts institutions in Iceland. The centre also provides information, educates and hosts workshops that relate to the work of performing arts professionals on the international scene.


Performing Arts Centre Iceland’s vision is for Icelandic performing arts to become a sought-after and natural choice on the international arts scene.

International collaboration, networking and opportunities

Objective: Performing Arts Centre Iceland initiates opportunities for international networking and collaboration among performing arts professionals. 

Promotion and communication

Objective: Performing Arts Centre Iceland promotes Icelandic performing arts on the international scene. The centre communicates information on overseas opportunities to performing arts professionals in Iceland.

Education, consultation, dialogue

Objective: To increase the knowledge and competence of performing arts professionals in Iceland as relates to producing, touring, networking and international collaboration. To initiate and foster a dialogue in the field of performing arts about topics that relate to Performing Arts Centre Iceland’s role

Guarding interests

Objective: Performing Arts Centre Iceland provides the government, institutions and companies in the field of performing arts with consultation and comment on topics that relate to the centre’s role.